On Call Café
I co-founded On Call Café with a few friends in August 2023. On Call is Stanford’s student-run, late-night café, serving the best vibes on campus, born out of our frustration with the lack of third spaces on campus. Our mission is to foster a more connected Stanford.
Since August, we’ve successfully raised over $100k in funding, moved into our permanment home in Stanford’s Old Union building, hired 40+ staff, and are open for service 8pm-12am, Mon-Thurs. Come hang!
I am Creative Director at On Call, where I lead a team of 9 creatives to oversee all design and marketing, including digital assets (website, social media), and physical design & interior decoration of the cafe (transforming and furnishing our 1,500sqft, creating merchandise, printed materials, etc).
I am so grateful for this project, which honed my skills in project management, branding/graphic design, and physical design. For On Call, I’ve personally created the branding identity, logo, merchandise, and signage, among other design assets... but I’ve also managed budget of $20k, driven a 10ft UHaul throughout the Bay area to pick up furntiture, managed a team of graphic and physical designers to work cohesively together. negotiated deals with contractors.
On Call Website
On Call’s Instagram
Read About Us!
Brand Development
Love, On Call
“Love, On Call” was On Call’s two-day launch event in our brand-new space in Old Union, Stanford’s student union building. Since opening day was also Valentine’s day, we branded our opening around love-letter-writing theme, ushering in the warm, welcoming era of On Call! I personally designed the logo, crewneck artwork, and stamp stickers. Additionally, I coordinated a photoshoot to showcase merch, and planned & created mailbox marketing stunt— we filled a mailbox with invites for our event and placed it in Main Quad!